About MORI TASTE
Choose different scents for different moments in life.
MORI TASTE brings the Eastern tradition of incense into modern daily life, offering stick incense, coil incense, backflow incense, and a curated selection of incense accessories. We envision fragrance as a natural presence in your everyday routine—whether you are preparing for the day ahead, taking a brief respite from work in the afternoon, welcoming friends into your home, or simply enjoying some personal time in the evening.
Each moment calls for a different scent. You need not master complex fragrance notes, nor do you need to orchestrate an elaborate ritual to enjoy incense. Simply follow your own preferences and the activity at hand to discover the perfect fragrance for the occasion.
A touch of fragrance makes the familiar everyday feel a little different.
A single room can take on different roles throughout the day—serving as a workspace, a quiet corner for rest, or a spot to chat with friends. Fragrance offers a simple way to enhance the atmosphere of these moments.
Whether it’s the warmth of woody notes, the lightness of florals, or a familiar scent reminiscent of an afternoon coffee, each fragrance carries its own distinct character. Sometimes you may want to slow down, other times you might need a fresh start to your day, or perhaps you simply wish to create a warm, welcoming environment for friends. MORI TASTE aims to make these choices effortless, helping you gradually discover your own personal approach to using fragrance.
See how an incense stick is made
Our incense sticks are pressed into shape from incense powder and made by hand. Look closely and you may notice slight differences in texture and shape from one stick to the next—small traces of the handcrafting process. From the details of making each stick to the moment you light it at home, we want you to know more than the finished product. We also want you to see how it is made. The photos here show the actual handcrafting of our incense sticks.
Three types of incense, each offering a different experience
Incense Sticks
With their simple form, these are perfect for setting aside a dedicated moment for incense in your daily routine—whether while getting ready in the morning, taking a break from work, or listening to music after dinner.
Coiled Incense
These offer a longer burn time, making them ideal for afternoons, tea sessions, or social gatherings where you have the time to keep an eye on them, allowing the fragrance to become a sustained part of the room’s atmosphere.
Backflow Incense
Designed for use with a specialized backflow incense burner, the smoke cascades slowly downward. Beyond the fragrance, this creates a captivating visual experience to enjoy up close.
The choice depends on the scents you prefer, the time you have available, and how you wish to experience the moment.
For yourself, or someone you care about
Choosing a fragrance can be a simple act of self-care—a way to indulge your own personal preferences—or a thoughtful gift tailored to someone else’s lifestyle.
You might select a scent to accompany a tea lover’s ritual, pair an incense burner for someone who has just moved into a new home, or simply refresh the atmosphere of your own living space. Fragrances and incense accessories can be combined to suit individual tastes, ensuring that each choice resonates with the person who will actually use them.
Find a scent for your everyday life
When would you like to use incense? Where will you place it? What kind of experience are you looking for?
Answer three simple questions to discover the perfect incense for you—or explore various combinations of incense and incense burners.
