MORI TASTE Privacy Policy

Last updated: September 24, 2026

This Privacy Policy explains how MORI TASTE collects, uses, shares, and protects personal information when you visit moritaste.com, create an account, place an order, complete our incense recommendation quiz, subscribe to marketing, or contact us.

MORI TASTE is based in Guangzhou, Guangdong, China. If you have questions about this policy or wish to make a privacy request, contact us using the details at the end of this page.

1. Information We Collect

Information you provide

Depending on how you use the website, you may provide:

Your name, email address, telephone number, billing address, and shipping address;
Account login and profile information;
Order details, purchase history, and customer service messages;
Information submitted through contact, wholesale, press, partnership, or custom-project forms;
Marketing preferences and subscription choices;
Information you voluntarily provide when requesting support, a return, or a refund.

Payment information is processed through PayPal or WooPayments and the payment options displayed at checkout. MORI TASTE may receive limited transaction information, such as payment status, transaction reference, payment method, and the last digits of a payment card. Payment providers process full payment details under their own privacy policies.

Information collected automatically

When you visit the website, we and our service providers may collect:

IP address;
Browser and device type;
Operating system and language;
Referring and exit pages;
Pages and products viewed;
Date, time, and approximate location;
Shopping cart, checkout, and order-attribution information;
Cookie identifiers and website interaction data;
Security, error, and fraud-prevention information.

2. How We Use Personal Information

We may use personal information to:

Process payments and fulfill orders;
Arrange shipping and provide tracking information;
Create and manage customer accounts;
Respond to customer service, wholesale, press, and partnership inquiries;
Handle returns, refunds, product issues, and disputes;
Send order confirmations, shipping updates, security messages, and other transactional communications;
Send marketing emails when you have separately chosen to receive them;
Maintain shopping carts, language, currency, and website preferences;
Prevent fraud, misuse, unauthorized access, and payment abuse;
Measure and improve website performance and customer experience;
Maintain business, tax, accounting, and transaction records;
Comply with legal obligations and respond to lawful requests.

Unsubscribing from marketing does not stop necessary order, account, security, shipping, or customer-support messages.

3. Legal Bases for Processing

Depending on your location and how you use the website, we process personal information on one or more of the following bases:

Contract: to process an order, payment, delivery, return, refund, or requested service;
Consent: for optional marketing and non-essential cookies where consent is required;
Legitimate interests: to operate and improve the website, prevent fraud, secure accounts, and provide customer support;
Legal obligations: to maintain required records and respond to lawful requests.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn or processing based on another lawful basis.

4. Incense Recommendation Quiz

Quiz answers are used during the current recommendation session to provide incense suggestions. They are not saved as a customer profile or linked to your MORI TASTE account.

Providing an email address in connection with a recommendation is optional. We will only use an email address for marketing when you have separately agreed to receive marketing messages.

5. Cookies and Website Analytics

MORI TASTE uses cookies and similar technologies to operate the website, remember preferences, maintain shopping carts, understand website performance, and protect the website from misuse.

Cookies may include:

Necessary cookies for accounts, carts, checkout, security, and website operation;
Preference cookies for language, currency, and other choices;
Analytics cookies that help us understand how visitors use the website.

We use CookieYes to manage cookie notices and preferences. We also use Google Analytics through Google Site Kit to understand website traffic and performance.

Based on our current configuration, we do not use Microsoft Clarity or advertising and remarketing pixels from Google Ads, Meta, or TikTok.

Where required by law, we request permission before using non-essential cookies. You can manage your choices through the website’s cookie preference control or through your browser settings. Disabling certain cookies may affect website functions.

6. How We Share Information

We may share personal information with service providers when reasonably necessary to operate the website and fulfill customer requests, including:

WordPress and WooCommerce website and commerce services;
PayPal and WooPayments payment services;
Warehouses, fulfillment partners, delivery companies, and tracking services;
Contact-form, customer relationship management, and email delivery services;
Google Analytics and CookieYes;
Website hosting, security, backup, and fraud-prevention providers;
Professional advisers and public authorities where required by law.

We do not sell personal information for money. Based on our current configuration, we do not use personal information for third-party targeted advertising through Google Ads, Meta Pixel, or TikTok Pixel.

Service providers may process information under their own privacy notices and contractual responsibilities.

7. International Data Transfers

MORI TASTE is based in China and sells to checkout-supported destinations worldwide. Some service providers may process information in China, the United States, the European Union, or other countries.

The data-protection laws of these countries may differ from those in your location. Where applicable, international transfers are handled in accordance with relevant legal requirements.

8. How Long We Keep Information

We retain information according to the purpose for which it was collected and the requirements that apply to the record.

Relevant factors include:

Whether an account remains active;
Whether an order, return, refund, or dispute is still open;
Tax, accounting, payment, and record-keeping obligations;
Fraud prevention and website security needs;
The need to establish, exercise, or defend legal claims;
Whether you have withdrawn marketing consent or requested deletion.

Some WooCommerce account and order records are not currently subject to an automatic fixed deletion schedule. They may remain until they are manually deleted or anonymized, unless they must be retained for legal, accounting, security, dispute-resolution, or other legitimate purposes.

Marketing information is retained until you unsubscribe, withdraw consent, or it is no longer needed. We may retain a limited suppression record to make sure we continue to respect an unsubscribe request.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

Request access to personal information we hold about you;
Request correction of inaccurate information;
Request deletion of information;
Request restriction of certain processing;
Object to certain processing;
Request a portable copy of information you provided;
Withdraw consent;
Complain to an applicable data-protection authority.

These rights may be subject to identity verification and legal exceptions. For example, we may need to retain information required for tax, accounting, fraud-prevention, or legal purposes.

To submit a request, email hello@moritaste.com. Please describe the request and provide enough information for us to locate the relevant records. Do not send passwords or full payment-card information.

10. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, or alteration.

No website, storage system, or internet transmission can be guaranteed to be completely secure. Customers are responsible for keeping account passwords confidential and for notifying us if they believe an account has been accessed without authorization.

11. Children’s Privacy

The website is not directed to children. A person placing an order must have the legal capacity required by the law that applies to them.

We do not knowingly request personal information from children who cannot lawfully provide it. If you believe a child has provided personal information without appropriate authorization, contact us so we can review the request.

12. External Links

The website may contain links to third-party websites or services. Their privacy practices are governed by their own policies. MORI TASTE is not responsible for the privacy practices of third-party websites.

13. Changes to This Policy

We may update this Privacy Policy when our services, technology, or legal obligations change. The latest version and effective date will be published on this page.

Material changes will be communicated where required by applicable law.

14. Contact Us

Brand: MORI TASTE

Business location: Guangzhou, Guangdong, China

Email: hello@moritaste.com

WhatsApp: +86 133 4977 6761

Telegram: @moritaste

For general support, visit Contact Us.

You can also review our Terms of Service and Shipping, Returns & Refunds Policy.